Saturday, July 18, 2009

Google -- The New Way To Make Money

Google AdSense is a type of program that is designed to place ads based on relevant content. Assumptions are made regarding the audience that might have an interest in that content. As a result, the ads that are created based on the content actually make sense. If you have been involved in Internet marketing and advertising for awhile you may be familiar with the term Contextual Marketing.
This type of marketing is based on matching ads with the nature or context of the content on the website as well as the audience that visits that website. For example, if you have a website about gardening, then you might have an ad on your website that advertising organic seeds. Or, if you have a website about fly-fishing then you might have an ad for fishing lures or fishing resorts.
Google AdSense takes this concept and broadens it. With this program, the context of the ad can be adjusted to a finer level than just the website. It can be adjusted according to the page, the article that is on the page, etc. As a result, the ads will always align with the content that appears near them. The idea behind this is that they will be of greater interest to the reader.
You may be wondering how you can benefit from this. It is really quite simple. Each time that a visitor to your website clicks on one of the ads that has been placed on your website, you earn money. The more highly targeted the ads, the more clicks you will receive and consequently, the more money you will earn. One of the great benefits of this program is that the ads are text-based and very easy to read. Although the ads are relevant to the content on your site, they do not overshadow it. Furthermore, they do not irritate visitors. You have probably seen a ton of these ads yourself.
No matter what type of website you have, AdSense offers you the opportunity to make money on every single page. The algorithms of the program will automatically select and then display the ads on your website in order to generate the most revenue possible; so that once you have it set up there will be very little work for you to do.

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