Starting and Managing a Small Business in Today's Competitive Environment

Small business owners are a growing and powerful economic force. But starting a new business or successfully managing a small company in today's global economy will require creativity and a willingness to exploit new opportunity. Small companies often lack sheer resources to buffer them from competition. That's why their biggest challenge is to find a position or make a product that is hard to imitate ---- or that competitors choose not to imitate ---- because if something is easy for the large competitors to do, they will.
Using technology to level the playing field, meeting an unsatisfied consumer need through better service or a higher quality product, and thinking globally are some of the ways small business can compete successfully against industry Goliaths. Many are already meeting this challenge.
OUT WITH // IN WITH
Bigness // Smallness Stability // Change Predictability // Uncertainty Continuity // Flexibility Heirarchy // Empowerment Mass production // Specialty shops Hiring // Outsourcing and contracting Production orientation // Customer orientation Management // Leadership Middle managers // Computers 9 to 5 work schedules // Telecommuting Gold as currency // Information as currency

Computers and sophisticated telecommunications equipment make it possible for employees to work in scattered locations. Tomorrow's workers will be freelancers, contractors, and analysts-for-hire. Their work will be brain-intensive instead of labor intensive. And they will be more diverse in race, gender, age, physical and mental abilities, lifestyles, culture, education, ideas, backgrounds. Corporate commitment to employee diversity will require programs such as those enacted by Wisconsin Power and Light, and Xerox. These companies view diversity as something more than a moral imperative or business necessity. They see it as a business opportunity----a competitive edge. Think BIG or don't think at ALL... Earn money with FREE CLASSIFIEDS!!

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